Course curriculum

  • 1

    The Neuroscience of Touch

    • Introduction to Chapter 1

    • Why Mail Matters

    • Knowledge Check

    • Paper Choice Matters

    • Knowledge Check

    • The Neuroscience of Touch

    • Knowledge Check

    • The Making of an M Print

    • Knowledge Check

    • End of Chapter Quiz

  • 2

    Introduction to Integrated Direct Marketing

    • Introduction to Chapter 2

    • The Marketing Landscape

    • Knowledge Check

    • Impact of Channel Integration

    • Knowledge Check

    • Examples of Integrated Marketing

    • Knowledge Check

    • Mail and Integrated Marketing: Slide deck

    • End of Chapter Quiz

  • 3

    Case Study - Cincinnati Bell

    • Introduction to Chapter 3

    • Live Client Challenge

    • Student Campaign Pitch

    • End of Chapter Quiz